Cookie (COOKIE): Transforming Web3 Marketing With AI
Traditional Web 2.0 marketing has a problem, or actually quite a few of them. For starters, it’s hard to correctly attribute the most effective sources of quality customers for campaigns run by businesses online. Transparent and effective measurement of campaign efficiency by specific sources is often a struggle for marketing analytics departments. In addition, influencer marketing efforts are hamstrung by the difficulty of identifying the correct key opinion leaders (KOL) and rewarding them based on genuine contribution rather than follower counts or other superficial statistics. Finally, many marketing campaigns prove ineffective as they target low-quality users, many of whom are bots, dormant accounts or mercenary users disinterested in long-term genuine participation.”,”attrs”:{“style”:{“font-size”:”11pt…
